What do u think about own brands??

Almost every retailers have launched their own brands product. As you will see on the shelf, owns brands product are putted beside national brands(general brands)sometimes they put in the better location to attract consumers to see and add own brands as consider choice. The retailers see an opportunity to increase their profit due to economic problems and others, people tend to have more aware of spending money and looking for more bargain so producing their own products and sell at lower price can give a lot of benefits to them such as more bargaining power over national brands, increase customer to their retailers because of lower price attraction and also give more choices to their customers. Normally, retailers will sell their own brands product at 10-30% cheaper than national brands. Why they can sell at that price?? because they don't need to pay for the marketing cost and they use basis product package .In addition, some of owns brands product have similar package to national brands which can make consumer confuse when they are shopping.
This create a big affect to national brands to change their strategy ,some of national brands reduce their margin in order to compete with retailers' own brands and motivate consumer to buy. As a result, some of national brands' manufacturer who cannot survive in this market change to be a manufacture to product retailers' own brands product.
This strategy generate much more benefit to retailers and also consumers but the most sufferer who face a lot of problem cannot be someone else except " national brand" Do you think is it fair to them??

Creative advertising

In the present ,many companies try to make themselves different from other competitors in order to be outstanding and gain customer notice. Moreover, having unique selling point can make their brand easy to remember and be strong to compete with others. Advertising is the next step to promote and communicate this kind of things to their target audience ,also to motivate them to buy their product. As you can see the advertising today, where ever you go ,you will see many advertising around you and the most creative and remarkable will get your attention so this is the challenge work for the advertising agency to work on it.
Last night I have seen a lot of creative advertising across the websites and I think it's very interesting to share with you.
3M Security glass is unbreakable

Creative ad by Mini Cooper placed at the Zurich, Switzerland train station.They try to change customer's perception about the space.


FedEx Kinko: Giant highlighter

The Fitness Company.

IWC watchmaker adverrtising on the bus straps at Berlin, Germany.

Job recruiting company in Berlin, Germany and it delivers the message that ‘Life is too short for the wrong job’.

Easy but cost-effective advertisement in Hong Kong for a yoga school

An elevator outdoor ad which says “look inside” and when the doors open, you see the funny advertising message that related to Body Worlds 2 Exhibit

Sanyo Xacti water proof digital video camera

At airports in South Africa for the advertisement of glass and window cleaner I.C.U.

Absolut Vodka website

Everybody knows that internet becomes more powerful now and it also be an efficient tools for doing marketing and pr. I wanna share my favorite website which I think that they did quite well for their online marketing.

This website was created for promoted Absolut Vodka. Even they face some restriction about the alcohol advertising but it seems not to matter with them.

Increase user,usage and frequency are the ways marketer do to expand the market and this website could create all of that!! They try to sell their product by demonstrated how to make Absolut Vodka in a varity of drink which compare to other brands in this category I think they are the best.....Let's see one of their show below>>>>





If you want to see more , you can visit here
http://absolutdrinks.com/web/top_list.aspx?id=32119339-aa8f-4adb-a3ad-7aea1fe20a1d

Note : I am not intend to support people to drink alcohol but just wanna share the good example of online marketing^ -^

Burger King Whopper!!

As you know,social media marketing becomes popular now. Many companies are using this technology to drive their business or put into their marketing strategy and recently, Burger King did it. They published one campaign by started with the video showing about Whoppervirgins are doing real people doing real taste tests. In this research, Burger King wants to know what people thinking about Whoper and compare the preference between Whopper and Big Mac. Moreover, in this video shows how people feel and the reaction to a new thing ,burger.They went to 3 places which are Greenland, Romania and Thailand where people never have experienced of eating any burgers before. I'm not surprise about Thailand because I know that some of Thai people who are the minority of Thailand and live in very far and far away on the mountain and they might not have Television but I quite wonder the others places because I think that expect Asia burgers seem to be a major food for all countries!!. ( I might miss understand something). Anyway, let's see this video....




In my opinion, this video is worth, I could feel that although we speak different language or having different cultures , sharing food can create friendship. Beside that I also felt that I am better like Whopper than before and this can create good image to Burger King as well.

After the video was published, they continually their campaign by entered in social network with the " Sacrifice 10 friends " application in Facebook. The idea of this application is to delete your 10 friends in Facebook friends list and then you will get a free whopper(only in USA).In addition,each time you remove someone, that action is broadcast to your news feed. Apparently, not a big deal to users so far, as more than 200,000 friends have already been sacrificed. This campaign had strong hit the market and they quickly went viral over the internet and market place but unfortunately, the application was shut down as quickly as it started by Facebook, citing privacy concerns.



However, many people criticize this application both in the positive and negative way. Some people said it's not really social aside from being able to share it, and the fact that it went viral. Truthfully, it's just an awesome marketing campaign.

source : Mashable

What do u think?? Will you trade your 10 friends for free whopper??