In my opinion, this video is worth, I could feel that although we speak different language or having different cultures , sharing food can create friendship. Beside that I also felt that I am better like Whopper than before and this can create good image to Burger King as well.
After the video was published, they continually their campaign by entered in social network with the " Sacrifice 10 friends " application in Facebook. The idea of this application is to delete your 10 friends in Facebook friends list and then you will get a free whopper(only in USA).In addition,each time you remove someone, that action is broadcast to your news feed. Apparently, not a big deal to users so far, as more than 200,000 friends have already been sacrificed. This campaign had strong hit the market and they quickly went viral over the internet and market place but unfortunately, the application was shut down as quickly as it started by Facebook, citing privacy concerns.
However, many people criticize this application both in the positive and negative way. Some people said it's not really social aside from being able to share it, and the fact that it went viral. Truthfully, it's just an awesome marketing campaign.
source : Mashable
What do u think?? Will you trade your 10 friends for free whopper??
Posts
I would not do anything for a whopper but found interesting the delete 10 friends application.
ReplyDeleteIt's so werid. Anyway I love BigMac much more than Whopper.
ReplyDeleteHi Ya,
ReplyDeletea very interesting post - it's a shame I haven't seen if before, as I have written to the same subject only recently. I find Burger Kings strategy very aggressive, but good. It seems that they got exactly what they were looking for: free media coverage, lots of buzz and word-of-mouth! Nevertheless....I don't really like burgers ;)
it might be hurt to people who were deleted for whopper but anyhow, this 's really good marketing campaign in term of using new media
ReplyDeleteInteresting post
ReplyDelete